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Guide to Inexpensive but Powerful
E-Mail Strategies for Small Business Owners
Discover all you need to know about e-mail marketing!
Read here "The Amazing Power of E-mail Marketing" - online...
or... click here to download it in PDF format...
or... click here to listen to audio
(cont. from previous page)
E-mail is the world's most inexpensive printing press, assistant,
and post office
Where else can you print virtually an unlimited number of letters
without spending a penny for ink and paper? And it is fast! No
waiting for that overbooked printer to start working on your job.
Where else can you send hundreds or thousands of letters without
paying for stamps? Even though there is SOME cost involved in
effective e-mail marketing, it is amazingly inexpensive compared
with traditional methods of marketing.
It is also the most inexpensive assistant!
If you implement what you learn during this program, you will be
amazed how much can be delegated to your e-mail program. It will
sort your incoming messages, dump others upon arrival and respond
to some e-mail automatically.
You can eliminate a big chunk of your business expenses by
communicating with your business clients and prospects via
e-mail!
Consider also the benefits to your potential buyers.
When they request additional information about your product or
service, they can receive it within minutes, even seconds ---day
or night --- instead of waiting additional days or even weeks for
snail mailed brochures.
By the way, traditional mail is called now snail-mail because its
tempo contrasts so much with the amazing speed of e-mail.
Using e-mail you can build an on-going relationship with a VERY
large group of prospects -- something that was prohibitively
expensive with printed material mailed on a regular basis. Now
you can expand your list by thousands, even hundreds of thousands
of names.
You get a fast response
Imagine: 30,000 people interested in your product or service in
just a few days - at no cost to you! Yes, this CAN happen to you
too!
How about getting orders within minutes after sending your e-mail
offer? When done correctly, your sales will be processed
automatically -- and your bank account will grow without your
involvement.
Compare this with the regular mail process where it takes days
before your prospects even RECEIVE your offers!
But wait -- it gets even better.
If you don't get as much response as you feel you should, you can
improve your e-mail message immediately and send it again. You
should monitor the results of your marketing, and if you are not
satisfied fire another message immediately (to another group of
prospects). Your mistakes, or rather valuable business
experience, don't cost you nearly as much time and money as it
would in the offline world.
E-mail marketing is simply AMAZING! (now you know why this is the title of the program)
It is all about the follow up
Let's talk about the essence of e-mail marketing.
No matter how good your web site, a majority of people visiting
your site will not buy on their first visit. On average it takes
seven contacts to overcome the natural barrier of mistrust and
lack of interest we all experience. The longer you stay in touch
with your prospects, the more solid a relationship you form with
them and the easier it is to convert them into buyers. Of course,
sometimes people buy sooner, or even right away, but they are the
exception.
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