Part 1 of the audio seminar (first 30 minutes)

• Introduction: tools & possibilities
  
• What is spamming and why you should never do it.
  
• Why it is so important to use your domain name in e-mail address -- how to choose a good one and where to buy it inexpensively
  
• The benefits of a stand alone e-mail program -- and how to get it. Some of the best are free!
  
• Why and how to use autoresponders and where to get them.
• How to send personalized messages to a large group of subscribers.
• How and why to follow up: the rule of seven
  
• Interview with Bob Leduc about his amazing conversion rate - 50% of people who inquire about his product end up buying it!

Part 2 of the audio seminar (second 30 minutes)

• The list -- your most important business asset
  
• How to use the magic of autoresponders -- interview with Tom Kulzer
  
• Collecting e-mail addresses - how to create irresistible win/win propositions to make people want to join your list
  
• The Opt-In vs. Opt-Out - interview with Eva Rosenberg

Part 3 of the audio seminar (yup, another 30 minutes :-)

• Strategies for building relationships via e-mail
  
• Why a newsletters are so effective and how to create your fast and free of cost
  
• More ideas to grow your mailing list
  
• The art of being human inthe high tech Internet world - interview with Clay Cotton

Part 4 of the audio seminar (the last 30 minutes)

• The anatomy of an effective e-mail message - how to use all the ingredients to your advantage
  
• How to use a signature file effectively - interview with Eva Rosenberg
  
• How to make your message easy to read (so that people are not only willing to read but even respond to your e-mail)
  
• Interview with Jason Peery about writing an effective sales copy

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